RONDO’S PRINTER LIBRARY

Branding

Identity

I created this brand as a second-hand bookstore that also acts as an independent publisher/printer to aspiring authors. Rondo’s vision is to have a cozy and friendly feel while maintaining a sophisticated identity. The following brief will showcase the problem I am trying to solve through the creation of a brand identity in logo design, color palette, typography, and collateral creation.

Through careful deliberation, the initial collateral became crossbody tote bags, notebooks, bookmarks, and also a website. Everything considered is custom tailored to the demographic that the brand wishes to attract.

The website for Rondo’s Printer Library was fully prototyped and designed using Figma. The main focus of the website is divided into three sections: a used book catalog, printing information, and event details.

It is meant to be simple because despite the many different services Rondo’s offers, the whole brand is about accessibility and ease.