URBAN MEMORY DEPARTMENT & MART
BrandingIdentityFuturistic ThinkingThis brand was created with the prompt to envision and design a speculative reality. Speculating the future is a part of design thinking and using that principle, I created Urban Memory Department & Mart (UMD&M). The society it exists within is a collaborative effort of three other designers, but it was my creative pleasure to create a speculative brand and how it interacts within the confines of design problems. Through logo design, typography, color consideration, world-building, and collateral creation I succeeded in creating an extremely detailed brand that exists in another reality.
Three posters were created as part of an informational series detailing different aspects that UMD&M controlled within the speculative society. They detail (in order) memory extraction, urban planning, and memory as the currency for this society. Design decisions included the balance between informational text and illustrations/images.
The digital campaigns created for this brand took a shift to become more advertising in nature. This was to balance the shear amount of content created in other collateral. I created a social media template that reflected modern media of today, but still added some different features. The social media template was also used by the other brands in this society.
The publication exists as a detailed information guide that one would find in a front kiosk within the storefront of this brand. It was made to have a corporate and reproducable look. It contains every single bit of information one would need to know about UMD&M while maintaining the brand standards.
The website for UMD&M was made and fully prototyped using Figma. The web design’s purpose was to tone back the extensiveness of the printed publication that was created while also still featuring all the information that one would need to obtain. There are 4 pages: the landing page, information page, contact page, and locations page. Each are navigatable to and from each other to create a seamless user experience.
The package is a memory vial storage unit. They can hold three memory vials and are used in-house for organizing memories.
